Why is having a web presence important? It is important more now that it would have been ten years ago. More and more people are online shopping, banking and even socializing. So many people have their social media accounts like; Facebook, Twitter, Linked-In, Instagram, etc. that they make their presence known. We are always being bombarded by the “likes”, “follow me” and “friend” requests that sometimes we just want to unplug. Unfortunately in today’s society we can’t afford to unplug. So what do we do?
Well first of all join them; that’s right “friend” and “like” as many people as you can. Post what you can when you can especially if it is something important. Get on as many accounts as you can after all the more social media you are on sometimes the better off you are. I will explain shortly.
Even with all of these sites, there is one thing you might want to consider; a website. Why? Well, first off, without sounding hypocritical, with too much social media you can get lost in the mix. Yes, you can like, share, follow and tweet but how much of you is really there. With a website you can personalize it to suit you, your business or whatever you want it for. If you have a special hobby that you want to promote, or a business that you want to market, or even have a website as a personal biography, a website is the best tool out there. There are more and more companies that allow you to link all of your “social media” icons to your site that you will be heard one way or another.
When looking for a website make sure that you are able to not only link your website to all the social media sites but that you have Search Engine Optimization (SEO); also known as key words. They help the search engines find you. SEO and social media are important because you want to make sure that if you post something (on any one of your sites) that it leads to your website. The best example is blogging. You can blog on your website and then post on your sites that you have posted a new blog. That drives traffic to your site and you want that especially if you have a product or service that you offer. The more “contacts” you have the more the word gets out about you, your product or service.
What should you have on your website? Well, that is completely up to you. I create websites for Loan Signing Agents and I usually do three pages but for the “commercial” companies I do upwards of 20+ pages. You want to make sure that you have enough pages available to accommodate growth. You want to make sure, as I stated earlier, that you have SEO and blog capabilities. If you don’t want to blog that’s okay but it is a good way to inform people of what you are doing, etc.
Who should I purchase a website from? Well, that is another subjective answer. Besides me, well I know who I would recommend because I am familiar with what they have to offer. Do you want a site that you can build yourself even/especially with no experience; perhaps. Do you want a free site; maybe. There are some advantages but also disadvantages to a free site and I will touch on that in a while. What is your budget and how much work do actually want to do on the site? All of these are valid questions and can seem overwhelming. I am here to assist you. Here comes the shameless plug, but you will see why shortly.
The sites I create are user friendly, because I am the only one using them; which means I create, maintain and you don’t have to do anything except promote it. I have low overhead so I can offer lower rates and I am fast so I can make the changes you need immediately (realistically within 24 hours). I am also good a creating the best site for you based on a few simple questions. That being said, these websites also allow you to have photo galleries; slide shows, You Tube videos, password protection, selling features and much more. The difference between me and the other “site” builders out there is that I charge at least half to two-thirds less than what they do.
Yes, there are many (free) sites out there that boast they offer easy to do websites and templates but not all of them are easy; believe me I learned the hard way. These sites are also in the business to make money so if you want to add the bells and whistles to your site; and that includes eliminating ads; then be prepared to pay. Technically those “free” sites aren’t free. If you pay someone to build your site (me or someone else) make sure that they will make any changes you need for no charge (not the whole site of course). Make sure that they are maintaining the site, keeping it active, etc.
There are more items to consider but those are the “important” ones to be answered right now. I will blog more about web presence but for now I will leave you with this…
Now comes the fun part: deciding on a website, a domain name (the www.) and the colors. Good Luck.
If you choose to go through me and say you saw this blog, I will give you 10% off a website. You can call me at 916.777.5931,
visit my website at www.everythingelsemarketing.com or email me at firstname.lastname@example.org